ONLINE: Business Recovery Talk #6 - Covid-19 : Impacts on Consumer Trends and on the Retail Scene in Vietnam

Despite the negative impact of the pandemic on the economy, Vietnam has remained fairly resilient.

The new worldwide situation has accelerated many digital behaviors and encouraged the greater adoption of e-commerce. In response, many FMCG companies have refocused their investments into digital strategies and made significant efforts to adapt their supply chain to the new normal.

We are all wondering what the future holds. What are the trends in consumption behavior? Will digital selling channels remain the most promising strategy? Will the consumer turn to local products and services or a more global offering?  ...

CCIFV has invited Mr Fabrice Carrasco, Asia Strategic Initiatives Director and CEO Vietnam and the Philippines at Kantar WorldPanel Asia, to share perspectives on COVID-19 impacts on consumer trends and on the retail scene in Vietnam.

Speaker(s)

Fabrice CarrascoAsia Strategic Initiatives Director and CEO Vietnam and the Philippines - Kantar WorldPanel Asia