ONLINE: Social Media training - Facebook program by Miguel Delecourt

FACEBOOK PROGRAM

"Develop your business with Facebook!"

1- Ereputation: cornerstone of strategy

▪ Fundamental notion of Ereputation
▪ Optimization of the different profiles
▪ Lexicon and Basics
▪ Social Selling strategy

2- Communication : Attractiveness and Visibility 

▪ Creation of the editorial line
▪ What, when, how and why to publish?
▪ Algorithms, virality and engagement
▪ The LCI method

3- Interaction: Qualitative and quantitative 

▪ The actions to take
▪ Lead generation
▪ Prospecting and Recruitment 3.0
▪ Best practices and tips